Firmoo: An Honest Review

Morning, Roo remains a blog based mostly around the consumption of film, but today I wanted to offer some commentary on another matter. I am not blessed with perfect vision and thus sometimes wear glasses. I recently received a new prescription and began the hunt for some delectable frames. Korean fashion trends seem to have rubbed off on me (too much Hello Counselor) and I felt a desire to ditch my usual wayfarer style glasses for some rounded ones. Round frames don’t appear to be particularly coveted in the UK, so I sought out some international suppliers and encountered a website named Firmoo.

Firmoo dub themselves a ‘Global Online Optical Store’ and offer prescription eyewear at reasonable prices across the globe. Though their currency is set by default to US Dollar and they have a New York address, their production is actually based in China. They provide a very consumer friendly service and offer numerous deals, along with select free glasses for new customers and free eyewear for bloggers in return for a review, which means it’s fairly easy to find appraisals of their glasses. However, with the client receiving a free product, it’s difficult to deduce whether these reviews were done in earnest. I have no partnership with Firmoo and thus want to offer an entirely honest opinion of their products and services.

Ordering and Delivery

Firmoo stock hundreds of frames in all sorts of shapes and sizes. I trawled the internet for hours in search of some interesting glasses and while they don’t stock any big brand, designer frames, Firmoo had a tremendously delectable selection. If you aren’t after brand recognition, it’s easy to pick out a couple of favourites.

Though they allow you to upload your own picture, their ‘try on’ service is sadly lacking and is solely for style reference rather than size. However, they do provide precise measurements and weight for every frame and customers are able to upload and embed pictures and videos of themselves wearing their Firmoo glasses, which are included on relevant pages and help to exhibit the frames.

People are also able to review and ask questions about the glasses they have either bought or are perusing and — as with all prescription eyewear services — Firmoo offer numerous extras during check-out, such as tints and a variety of coatings, which may incur additional costs depending on what you choose.

I ordered my glasses on Friday and they were prepared and shipped by the early hours of Tuesday. Delivery from China to the United Kingdom took just three days and was very reasonable at £12 ($15). I was provided with a tracking code and was able to follow my parcel to its destination. With the cost of shipping included, my order was just over £60, but I was not charged any import fees. Once in the country, the parcel was delivered by one of the national couriers and required a signature. Everything was well packed and no damage appears to have been sustained in transit.


In addition to every pair of glasses, you receive a Firmoo branded case and cleaning cloth, along with an additional slip case, small screwdriver and extra screws, should you need to carry out any maintenance on your glasses. I have bought many prescription glasses before, but this is my first time receiving a specialised screwdriver and replacement screws. Though I hope for lasting durability, it is good to possess such a tool.

The glasses themselves — or at least the ones I bought — vary in quality. My main gripe is with one pair, which doesn’t sit entirely straight on my face. This looks due to one of the temple components being slightly skewed — one side doesn’t open as seamlessly and complete as the other. Such a fault could have occurred during production, or it may have warped after being clamped awkwardly in the case. It’s a slightly vexing issue, but one that may be remedied with some persistent and precise flexing.

Besides a tiny and relatively unnoticeable scratch on one of the other frames, the other two pairs are near faultless. All screws were tightly fastened and thus far, the lenses seem secure and the prescription accurate. The metal components are — as far as I can tell — genuine metal and the frames appear sturdy.

I paid extra to have anti-reflective and anti-radiation lenses, but there is significant glare when compared to my old Calvin Klein frames. If I could change anything about my order, I would not have chosen those coatings as — in this case — they make little difference.


All in all, despite some hiccups, I am pleased with my new glasses and hope they will last as long as my previous pair, which have been going strong for four years. I would recommend Firmoo; despite some minor issues with quality and precision, their glasses fit my needs and they have an absolutely wonderful selection of frames. I will update this post in a month or two with some words on the longevity and durability of the glasses and — if they hold up — I would likely purchase from Firmoo again, minus the coating.

UPDATE (29/03/2018) It has been almost one year since purchasing my Firmoo glasses and I’m happy to report no additional issues. I use them daily and they are still in fine working order. As is usual with glasses, the arms have become a little loose over time, but this is easily remedied with the screwdriver included. I purchased another pair of glasses from Firmoo a couple of months ago, this time without any coating, and noticed only a minimal difference, but I don’t live in a country with a particularly high ultraviolet index.

I have noticed that the lenses largely prefer to be cleaned by the cloth provided. I have tried cleaning them with cloths from previous glasses not from Firmoo, and am never able to tidy them to a satisfactory degree. The cloth provided by Firmoo does appear a little more coarse than your typical glasses cloth.

I wasn’t able to remedy my defected pair that was slightly warped and sat wonky on my face. Rather than an issue sustained after production, it appears to have been made imprecisely. Defects do occur, even in well established brands, but it is nonetheless disappointing. With that in mind, you are certainly going to get a better build quality by going with a more established manufacturer, but the variety and price at Firmoo is a major selling point for me. When I receive a new prescription or need a new pair of glasses, I will more than likely return to Firmoo.



8 thoughts on “Firmoo: An Honest Review

  1. Thank you for the honest review! I was skeptical of their site, and I have been trying to hear voices from customers who have tried their products without being affiliated. I guess I should give them a try 🙂

    Liked by 1 person

    1. No worries! Glad to have been of assistance. I’ve had the glasses almost two months now and have no issues to report. I feel glasses from actual high street opticians generally possess better build quality, but the Firmoo frames are holding up well given the price. The only additional thing I have noticed is that the lenses are by far best cleaned with the cloth provided. I was also very skeptical at first, but don’t regret my purchases. Hope you’ll find similar satisfaction! 😀

      Liked by 1 person

  2. My experience was terrible. Glasses were not ground correctly and unwearable. Company does not answer emails. Return phone calls.


    1. That’s unfortunate to hear. I have not had any contact with Firmoo myself, but I have seen a staff presence on their website. I recommend leaving a comment on one of their pages to procure their attention (I have seen others do this, who Firmoo have then reached out to). Nonetheless, sad to hear about the customer service. Hope you’re able to get your money back and find a better product elsewhere.


  3. I’ve been using this company for years with no issues and I love the product. Recently I had to use customer service for the first time. They treated me as if I’m a dumb alien that’s never used glasses before. Ignorantly suggesting things with no knowledge of customer history or understanding themselves of how glasses work. The glasses literally were making me cross eyed. They took my money and can not process my order for new glasses. They have not even refunded me at least. When all I wanted was a repair. Not even a refund.


    1. I’m sorry this has happened. That sounds like a nightmare. More and more I’m hearing their customer service isn’t very, well… serviceable. I see on their FAQ page they offer a 3 month warranty and 30 day returns (currently extended to 60 days). That’s appalling if they’re refusing you a refund.


      1. Thank you. They do not uphold the warranty policy. Let me pay for replacement glasses and wouldn’t fill my order. So they have all my money from the original order plus a little extra from the replacement order. I decided to count my losses. People need to beware this company because you are truly taking a chance when purchasing. If you get a bad pair it’s a toss up on if you’ll actually get help. Be prepared to be asked ignorant questions. They might as well had said Try cartwheeling in the mirror to see if that fixes the problem. They will play with you to keep your money and be careful of the offers they give you because they will just deny your order and keep more of your money.
        After this experience I started investigating through reviews. This company buys good reviews and blocks bad reviews as much as they can. So it’s hard for people to find the truth about working with them for online glasses shopping.
        All I’m saying is. If you are thinking of shopping with Firmoo, Zenni optical Is a better all around choice. With better customer service.


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